At the 2023 LPGA Hilton Grand Vacations Tournament of Champions, we assembled top-notch LPGA and celebrity golfers for a week filled with competition and excitement. As the sun set, the event transformed into a lively spectacle of food, drinks, live entertainment, and music.
To heighten the excitement, we curated an interactive paint-by-number mural, projection-mapped video content, and unique themes for two covert speakeasy lounges. These hidden spaces offered a perfect retreat to unwind and enjoy a discreet escape from the festivities.
Client: Hilton Grand Vacations + LPGA
Theme: Multi-themed
Role: Creative Director, Designer, Illustrator, Editor, Animator
Hidden Speakeasy Lounges
Located under the grandstands at the event, these concealed spaces were designed to offer guests an escape from the outdoor event. Each lounge was uniquely themed to create a distinct experience. The silent disco utilized vibrant neon colors for a high-energy feel, while the Wine and Whiskey lounge aimed to provide a more relaxed and quiet atmosphere.
Silent Disco
Wine and Whiskey
Hidden Details
Within some of the displays, subtle references to LPGA and/or Hilton Grand Vacations were incorporated to enhance the interactivity of the space. Those with a keen eye might find something fun within each image.
Paint the Night
An exclusive 24' x 3' paint-by-number mural was created and unveiled at the event, encouraging guests to to grab a brush and bring the artwork to life.
Promotional Projection
Projection mapping was used to display promotional content on the upper half of the backside of the stage structure, catching the attention of nearby highway traffic and incoming aircraft due to the event's proximity to the Orlando International airport.