Corporate Brand

The Holiday Inn Club Vacations Incorporated identity was established as the corporate branding for the the Holiday Inn Club Vacations consumer-facing brand.

Role
Creative Director, Strategist, Lead Design, Illustrator

Client
HICV

Launching HICV Inc. to the world

The Holiday Inn Club Vacations Incorporated identity was designed to complement and reinforce the consumer-facing brand by utilizing the same typeface and core brand color.

HICV INC

LAUNCH

Back to our roots

The official announcement to over 4,000 HICV team members was kicked off during a quarterly town hall event. This video led the launch and connected the Holiday Inn legacy with an exciting future of a growing brand.

  • Core Values

    STRATEGIST + DESIGNER

    These core values were introduced into the company culture through digital and in-person graphics to promote visibility and interactivity.

  • HICV.com

    CREATIVE DIRECTOR

    The corporate website was rebranded with the new HICV Inc. branding and tone, including new language and imagery.

  • Branded Collateral

    DESIGNER

    Updated business cards, letterhead, envelopes and email signatures were rolled out company wide to build consistent communications.

Draw your dream vacation

Caricature artists were invited to help our team members flex their creative spirits and exemplify one of our key values by envisioning their dream vacations for all to see.

CREATIVITY

Be heard

I deliver, I lead by example, I speak my mind, I take risks is what being courageous is all about. Team members were invited to capture themselves embracing these ideals in front of this fun and empowering instagramable wall and then share their images on social with our #innsidelook hashtag.

COURAGE

Journey of caring

The caring corridor invites team members to participate in our Heart Travels program, an in-house disaster relief program funded by team members, for team members.

CARING